About
We help emerging tech and B2B brands build purpose, validated by publicity. Our agile, virtual team model provides senior-level expertise without the overhead of a traditional agency. We offer public relations, fractional CMO support, advocacy campaigns, and strategic digital design to earn authentic media validation in fintech, AI and blockchain.
Our Services
Building a Hub of Innovation: Positioning the Austin Blockchain Collective
As the agency alternative, Massing PR, LLC partnered with Lighthouse Partners, Inc. to help build the Austin Blockchain Collective into a recognized hub of innovation. This effort required a clear blueprint for validated purpose and market-facing brand execution. Our role was to provide the publicity strategy that converted the organization’s foundational community building and thought leadership assets into market credibility, ensuring the Collective's narrative was authoritative and positioned City of Austin as a leading city for distributed ledger technology.
The Advocacy Engine: Driving Business Growth through Strategic Influence
The Wall Street Blockchain Alliance (WSBA) needed to establish legitimacy for blockchain technology in the financial markets and secure quantifiable growth. Massing PR provided the essential Brand & Publicity Execution (Pillar 2) to convert Lighthouse Partners Inc.'s strategic assets into market credibility. Our work, executed as CMO-as-a-Service, included a full website rebrand, comprehensive event marketing for the "Blockchain for Wall Street" education days, and leading the publicity strategy for the WSBA Certification Framework (WCF) launch. This campaign secured significant high-authority media coverage and grew the social media ecosystem by 400%. The result: market influence that translated into institutional trust and a major partnership.
