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Case Study Deep Dive (Lighthouse Partners)

  • Writer: Jen Massing Harris
    Jen Massing Harris
  • Oct 6
  • 2 min read

Updated: Oct 11


Beyond Publicity: The 20-Year Blueprint for Modern PR and Validated Purpose


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At Massing PR, we say we Build Purpose, Validated by Publicity. The 20-year partnership with Lighthouse Partners serves as the definitive blueprint for this model. It demonstrates not only our longevity but our capacity for strategic evolution, moving from traditional enterprise technology to the vanguard of AI and  decentralization technologies.


Building Purpose: The CMO-as-a-Service Model


Our work with Lighthouse Partners goes far beyond traditional press releases—it's CMO-as-a-Service. We actively co-create community initiatives that are the story:


  • The Pivot to Disruption: We guided the partnership from early "On Wall Street" events (traditional enterprise technology) to launching "The Block Chain Conference. This move positioned our collaboration at the vanguard of innovation.

  • Massing PR (via Jen Massing Harris as the CMO-as-a-Service) was instrumental in the lifecycle of the Austin Blockchain Collective, advising the group from its inception on strategy and operations. This advocacy and community-building support helped the collective win the 'Civic Engagement Initiative of the Year' award and advise the City of Austin on using blockchain to address issues related to the unhoused. Purpose in action.


Validated by Publicity: Tangible Outcomes


The authenticity of this work creates a compelling, newsworthy narrative that media cannot ignore. The publicity is not transactional; it is a natural result of meaningful contribution, including:


  • High-Value Media: The Blockchain events generated coverage in prominent financial and technology publications like American Banker and CoinDesk.

  • Civic Recognition: The community work was covered by outlets focused on social issues and urban development, such as Smart Cities Dive and the Austin Monitor.


This partnership is the best example of what Massing PR can achieve for your emerging technology company. Our ability to blend strategic vision with on-the-ground execution is proven.


To see the full scope of our collaboration, including the event initiatives mentioned above, visit our main Event Marketing Projects page.


You can also explore our dedicated Event Marketing Services page.


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