The 'Trust Me' economy is dead. In a digital-first world, the distance between marketing puffery and rescission liability has collapsed. This article introduces Narrative Governance—the new operational requirement that sits at the intersection of Communications, Legal, and Risk to prevent the 'Cycle of Contamination.

For 20 years, "Move Fast and Break Things" was a mandate. But we forgot a critical detail: when you break things, you often break safety. We spiked the innovation curve while letting the integrity curve collapse. The "Trust Me" economy is dead. The "Prove It" era has begun. It is time to end the amnesia and build the guardrails that true innovation demands.

The truth? We used AI for our holiday cards. The twist? The best idea came from a mistake. When our AI "hallucinated" a robot trying to optimize Christmas, we didn't delete it—we hired it. This "happy accident" proves our core thesis for 2026: AI provides the scale, but humans provide the context. Meet "Glitch," our new Chief Hallucination Officer, and read the full story behind the 2026 Trading Card Collection.

Massing PR explains why unbiased honesty is key to reputation management. PR is your security system, challenging the C-Suite on strategy and risk to protect long-term company valuation.