The truth? We used AI for our holiday cards. The twist? The best idea came from a mistake. When our AI "hallucinated" a robot trying to optimize Christmas, we didn't delete it—we hired it. This "happy accident" proves our core thesis for 2026: AI provides the scale, but humans provide the context. Meet "Glitch," our new Chief Hallucination Officer, and read the full story behind the 2026 Trading Card Collection.

Massing PR explains why unbiased honesty is key to reputation management. PR is your security system, challenging the C-Suite on strategy and risk to protect long-term company valuation.

The C-suite is acknowledging that PR provides an indispensable value that volume alone cannot replicate. The question is no longer 'How many impressions did we get?' but 'Did this communications strategy secure our M&A value?' This capability is why strategic counsel is indispensable during periods of high-stakes M&A, where market speculation can destroy company value overnight.

Newly planted sapling in neighborhood park. At Massing PR , we believe that genuine Advocacy and  Community Building  is not just about building respect for promoting a common belief. These activities are also strategic tools that generate measurable financial and reputational returns. Our core philosophy, Building Purpose , applies whether we are advising a client or supporting a cause. One compelling example of this strategy in action comes from the personal pro bono experi