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Building Credibility in Cybersecurity

Massing PR promoted cybersecurity pioneer Wontok, Inc., during 2014 and 2015. The engagement leveraged a Publicity-driven Branding program to elevate Wontok’s profile as an innovator in malware prevention, successfully generating widespread media coverage and validating the company's expertise.

Building Credibility in Cybersecurity: Massing PR and Wontok's 2014-2015 Success



I. Executive Summary: 



Massing PR and cybersecurity leader Wontok, Inc., collaborated during 2014 and 2015 to elevate Wontok’s profile as an innovator in malware prevention.

The engagement focused on a Publicity-driven Branding program including  strategically promoting key company and product  news and milestones, Overall, the program  generated widespread media coverage for the company and validated its expertise and technology.

Key Takeaways:


  • Wontok is a cybersecurity leader looking to promote its malware prevention solution in a competitive space.

  • Massing PR built a publicity campaign with global reach to showcase Wontok’s news and the effectiveness of its SafeCentral product.

  • Press outreach included not just product news but coverage of independent tests and security assessments, which acted as key endorsements.

  • The Massing PR publicity program resulting in coverage in several publications that are considered influential in the cybersecurity space.



II. The Challenge: Standing Out in a Competitive Market


In the competitive cybersecurity market, Wontok needed to effectively communicate its value as a provider of malware prevention solutions, with its SafeCentral product.

The company required a strategic partner to increase its brand awareness and demonstrate industry leadership through key business milestones and product successes.
The challenge was to position Wontok's solutions in a way that resonated with a global audience across the U.S., Asia/Pacific, and the U.K./EMEA markets.


III. The Strategy: Fusing Purpose with Publicity



Massing PR’s strategy was to deliver a continuous flow of information for media and industry influencers. The program was executed through a multi-pronged approach that transformed complex topics into newsworthy content:

  1. Product Announcements and Milestones: A series of strategic press releases were developed and distributed to a global audience. Key announcements included Wontok SafeCentral passing security assessments and topping antivirus tests, which served as powerful, third-party endorsements.



  1. Proactive Thought Leadership: Massing PR actively managed media relations and speaking engagements for Wontok executives to position them as experts in cybersecurity.


  1. Targeted Media Outreach: The campaign aimed for high-impact placements in key publications that would reach a global audience. 



IV. The Results: Validated Credibility and Enhanced Profile


The Massing PR campaign successfully generated significant brand awareness and credibility for Wontok during its engagement. This included:


Extensive Media Coverage: Press coverage repeatedly reinforced that Wontok’s products were innovative and effective in preventing malware, helping to establish the company as a key player in the global market. This included coverage in publications such as Loss Prevention Magazine, PointofSale.com, and The PAYPERS, among others.
Strategic Validation: By publicizing Wontok SafeCentral's successful security assessments and antivirus test results, the campaign provided independent and objective evidence of the product's quality and effectiveness, which is crucial for building trust in the cybersecurity industry.

The results of the engagement provided strong evidence for the effectiveness of Massing PR's approach, demonstrating how a strategic communications program can help a specialized firm build a credible brand and achieve its business objectives, on a global scale.






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