Building Credibility in Cybersecurity
Massing PR promoted cybersecurity pioneer Wontok, Inc., during 2014 and 2015. The engagement leveraged a Publicity-driven Branding program to elevate Wontok’s profile as an innovator in malware prevention, successfully generating widespread media coverage and validating the company's expertise.

Building Credibility in Cybersecurity: Massing PR and Wontok's 2014-2015 Success
I. Executive Summary:
Key Takeaways:
Wontok is a cybersecurity leader looking to promote its malware prevention solution in a competitive space.
Massing PR built a publicity campaign with global reach to showcase Wontok’s news and the effectiveness of its SafeCentral product.
Press outreach included not just product news but coverage of independent tests and security assessments, which acted as key endorsements.
The Massing PR publicity program resulting in coverage in several publications that are considered influential in the cybersecurity space.
II. The Challenge: Standing Out in a Competitive Market
III. The Strategy: Fusing Purpose with Publicity
Product Announcements and Milestones: A series of strategic press releases were developed and distributed to a global audience. Key announcements included Wontok SafeCentral passing security assessments and topping antivirus tests, which served as powerful, third-party endorsements.
Proactive Thought Leadership: Massing PR actively managed media relations and speaking engagements for Wontok executives to position them as experts in cybersecurity.
Targeted Media Outreach: The campaign aimed for high-impact placements in key publications that would reach a global audience.

IV. The Results: Validated Credibility and Enhanced Profile
