Founder's Launchpad
.jpg)
Your Strategic Head Start
Building a new brand in a complex tech market can feel like an impossible task. You have a great idea, and as a founder you want to concentrate on transforming it into a product and signing your first customers.
But how do you underpin your idea, product plans and sales outreach with a credible brand that stands out to investors, partners, and customers? And how do you do that cost effectively? And quickly?
Our Founder's Launchpad is a strategic service bundle designed for ambitious, early-stage B2B and technology startups. We reject the "one-size-fits-all" approach of larger agencies and instead offer a fixed-term program that provides the foundational marketing and PR support you need to launch with impact.
This service is a direct result of our "Agency Alternative" model, which combines senior-level expertise with a flexible, cost-effective structure. We don't just give advice; we become an extension of your team, providing the strategic leadership of a fractional CMO and the tactical execution of a full PR and marketing team.
Strategic Messaging Workshop
We work with you to sharpen your unique value proposition, mission, and vision, creating a compelling market positioning narrative that resonates with journalists, investors, and your target customer audience.
Media Outreach Package
We create a foundational press kit and launch a targeted media outreach campaign to secure high-impact placements. This provides the crucial third-party validation that builds credibility and attracts interest.
Advocacy & Community (Lite)
We provide an advisory service to help you identify and align your brand with a meaningful issue or community. This early work in purpose-driven engagement builds authenticity and generates a more impactful, newsworthy narrative for your brand.
CMO-as-a-Service (Lite)
You benefit from a fractional marketing leader who guides you on how to leverage every piece of earned media for your website, social media, and investor presentations. We ensure you maximize the value of your publicity to fuel your sales and funding growth.
Strategic Advisory
We provide consultative support to help you identify and position your company for key milestones, such as attracting strategic partnerships or new funding.
In a competitive and dynamic market, you only get one chance to make an impactful first impression. The Founder's Launchpad is your blueprint for a powerful, purpose-driven launch, ensuring your brand's journey begins with credibility and validated success - and leads to much more!
What the Launchpad Includes:
