The Advocacy Engine: Driving Business Growth through Strategic Influence
The Wall Street Blockchain Alliance (WSBA) needed to establish legitimacy for blockchain technology in the financial markets and secure quantifiable growth. Massing PR provided the essential Brand & Publicity Execution (Pillar 2) to convert Lighthouse Partners Inc.'s strategic assets into market credibility. Our work, executed as CMO-as-a-Service, included a full website rebrand, comprehensive event marketing for the "Blockchain for Wall Street" education days, and leading the publicity strategy for the WSBA Certification Framework (WCF) launch. This campaign secured significant high-authority media coverage and grew the social media ecosystem by 400%. The result: market influence that translated into institutional trust and a major partnership.
Building a Hub of Innovation: Positioning the Austin Blockchain Collective
As the agency alternative, Massing PR, LLC partnered with Lighthouse Partners, Inc. to help build the Austin Blockchain Collective into a recognized hub of innovation. This effort required a clear blueprint for validated purpose and market-facing brand execution. Our role was to provide the publicity strategy that converted the organization’s foundational community building and thought leadership assets into market credibility, ensuring the Collective's narrative was authoritative and positioned City of Austin as a leading city for distributed ledger technology.
Advocacy & Community Building
Our Purpose in Practice
At Massing PR, we believe that in today's landscape, a powerful brand is built not just through words, but through meaningful action.
Our Advocacy & Community Building services are designed to help you "Build Purpose" and have that purpose "Validated by Publicity."
We move beyond traditional communications to co-create movements and communities that align your brand with meaningful issues, fostering authentic connections with clients and stakeholders.
Core Services & Expertise
Our approach is built on a foundation of strategic storytelling and targeted outreach, delivered through our agile "Agency Alternative" model. We embed ourselves at a strategic level, functioning as a fractional CMO to drive significant growth and impact.
CMO-as-a-Service
We provide high-level strategic support to companies seeking to reinvent their brand and drive advocacy within their industry. We specialize in building communities and growing an organization's ecosystem of supporters and partners.
Event Marketing & Community Co-creation
We transform events into platforms for building communities and securing authentic media validation. We partner with innovators to produce and promote events that are substantive acts of advocacy, bringing together key stakeholders to discuss transformative technologies.
Targeted Outreach & Strategic Partnerships
We leverage our deep industry knowledge to secure authentic third-party validation for your advocacy efforts.
Targeted Outreach & Strategic Partnerships
We leverage our deep industry knowledge to secure authentic third-party validation for your advocacy efforts.