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First Decade: 2002-2012

In our first decade, we focused on helping early-stage technology firms establish a credible presence in the financial and enterprise IT markets. The work undertaken with these clients demonstrates our ability to build a strong corporate profile, which is essential for attracting investment and securing strategic partnerships.
 

  • Netik, LLC: We helped this financial data management firm navigate three corporate funding events, including a successful ownership exchange with Bank of New York (BNY) Mellon in 2004. Our publicity-driven branding strategy raised Netik's corporate profile, making it a more attractive investment target.

  • Volante Technologies: Our long-term partnership with this payments modernization leader began in this decade. We directed branding and PR efforts that contributed to Volante's significant growth and fundraising success.

  • Exchange Data International: We launched PR campaigns and built strategic partnerships for this financial data and analytics firm. Our work helped them gain visibility in relevant trade publications.

Second Decade: 2012-2022

In our second decade, we continued to expand our expertise into new, high-growth sectors, particularly cybersecurity and risk management, while cementing our reputation as a leader in event marketing.

  • Wontok: This cybersecurity firm provides security solutions. We have assisted them in communicating their value-added data security services.

  • RiskBusiness Services Limited: This firm specializes in Governance, Risk, and Compliance (GRC) solutions. We have helped them with marketing programs that demonstrate their solutions to financial services clients.

  • Connamara Systems: Highlighting our ability to work with firms that need to articulate complex solutions in a clear and compelling way, Connamara helps clients build trading platforms and exchange systems.

  • Lighthouse Partners, Inc.: Our partnership with this business acceleration firm has been ongoing for more than 20 years. In our second decade, we collaborated on the "Blockchain for Wall Street" series, helping to launch the debut "The Blockchain Conference" in 2016. This work with Lighthouse and the Austin Blockchain Collective demonstrates our deep expertise in planning, promoting, and executing events to drive industry discussion and brand growth.

Building Purpose. Validated by Publicity.

History and Case Studies

Explore the measurable impact of our purpose-driven branding philosophy. Over the firm's history, we have delivered validated purpose for clients ranging from fintech startups to global data providers. Our case studies are not just success stories—they are a testament to our strategic approach, showing how we deliver tangible results by aligning publicity with purpose.

From raising a company's corporate profile to supporting major funding events, we've helped B2B and fintech firms navigate complex markets and secure third-party validation that builds trust.

Our long-standing partnerships with organizations and our work with clients demonstrate our ability to provide consistent, high-impact support for mission-critical initiatives. 

 

Explore the client case study examples to see how our "agency alternative" model delivers strategic marketing and public relations services that drive growth and market leadership.

 

Methodology Note: The strategic structure, competitive analysis, and message framework for the case studies below were developed using a human-led process, enhanced by proprietary and generative AI tools for data intelligence. Massing PR ensures all strategic recommendations are verified by senior human expertise.

Our Work

Our Lighthouse Partners engagement - two decades and counting - showcases Massing PR’s ethos of "Building Purpose. Validated by Publicity." Massing PR continues to work with Lighthouse Partners to build purposeful initiatives and generate authentic media validation. The collaboration serves as a blueprint for a modern public relations firm that creates long-term value and relevance for its clients.

Beyond Publicity: The Massing PR and Lighthouse Partners' Model for Validated Purpose

Our Lighthouse Partners engagement - two decades and counting - showcases Massing PR’s ethos of "Building Purpose. Validated by Publicity." Massing PR continues to work with Lighthouse Partners to build purposeful initiatives and generate authentic media validation. The collaboration serves as a blueprint for a modern public relations firm that creates long-term value and relevance for its clients.

As a provider of international securities data, Exchange Data International (EDI) faced a critical industry challenge: a major exchange sought to impose new licensing fees that threatened to upend the data market. To navigate this crisis, EDI needed to not only oppose the move but also use it as a catalyst to solidify its own market position.

From Crisis Response to Market Leadership

As a provider of international securities data, Exchange Data International (EDI) faced a critical industry challenge: a major exchange sought to impose new licensing fees that threatened to upend the data market. To navigate this crisis, EDI needed to not only oppose the move but also use it as a catalyst to solidify its own market position.

In the early 2000s, Netik, a leader in financial data management, faced a moment of truth. Following a period of corporate reorganization, the company needed to rebuild its brand and regain trust. Massing PR was chosen to lead this reboot.

Forging a New Path: The Netik Story

In the early 2000s, Netik, a leader in financial data management, faced a moment of truth. Following a period of corporate reorganization, the company needed to rebuild its brand and regain trust. Massing PR was chosen to lead this reboot.

This case study demonstrates how Massing PR's Publicity-driven Branding model successfully supported Volante Technologies during its early years. By focusing on strategic positioning and leveraging key client wins as powerful third-party validation, the campaign helped an emerging fintech company establish a credible market presence and lay the groundwork for its long-term growth.

The Nexus of Innovation and Validation

This case study demonstrates how Massing PR's Publicity-driven Branding model successfully supported Volante Technologies during its early years. By focusing on strategic positioning and leveraging key client wins as powerful third-party validation, the campaign helped an emerging fintech company establish a credible market presence and lay the groundwork for its long-term growth.

Diving into the successful collaboration between Massing PR and HealthBook+ during the digital health innovator's 2022/23 launch year: Through a strategic publicity-driven branding campaign, Massing PR rapidly established HealthBook+'s brand and industry credibility, laying a strong foundation for its future growth in the healthtech sector.

Defining a New Category in Digital Health

Diving into the successful collaboration between Massing PR and HealthBook+ during the digital health innovator's 2022/23 launch year: Through a strategic publicity-driven branding campaign, Massing PR rapidly established HealthBook+'s brand and industry credibility, laying a strong foundation for its future growth in the healthtech sector.

Massing PR promoted cybersecurity pioneer Wontok, Inc., during 2014 and 2015. The engagement leveraged a Publicity-driven Branding program to elevate Wontok’s profile as an innovator in malware prevention, successfully generating widespread media coverage and validating the company's expertise.

Building Credibility in Cybersecurity

Massing PR promoted cybersecurity pioneer Wontok, Inc., during 2014 and 2015. The engagement leveraged a Publicity-driven Branding program to elevate Wontok’s profile as an innovator in malware prevention, successfully generating widespread media coverage and validating the company's expertise.

Massing PR's successful collaboration with Connamara Systems, a matching engine technology provider, ran from 2011 to 2014. Using strategic media outreach and thought leadership, Massing PR significantly elevated Connamara's brand presence, promoted new products like QuickFIX/n, and publicized key client wins, notably their work with Prescient Ridge Management. This resulted in widespread media coverage and enhanced industry recognition.

Publicity-driven Branding Campaigns

Massing PR's successful collaboration with Connamara Systems, a matching engine technology provider, ran from 2011 to 2014. Using strategic media outreach and thought leadership, Massing PR significantly elevated Connamara's brand presence, promoted new products like QuickFIX/n, and publicized key client wins, notably their work with Prescient Ridge Management. This resulted in widespread media coverage and enhanced industry recognition.

In the highly specialized and competitive GRC market, RiskBusiness faced the challenge of standing out and communicating its value proposition effectively. The company turned to Massing PR to raise awareness for its next-generation solutions, new partnerships, and key business milestones.

Building Credibility in GRC

In the highly specialized and competitive GRC market, RiskBusiness faced the challenge of standing out and communicating its value proposition effectively. The company turned to Massing PR to raise awareness for its next-generation solutions, new partnerships, and key business milestones.

While Jennifer Massing Harris is best known as a marketing strategist for technology innovators, she has also applied her enthusiasm and skills pro bono to grassroots projects that align with Massing PR’s core "Building Purpose" ethos.

Building Purpose Through Community Stewardship

While Jennifer Massing Harris is best known as a marketing strategist for technology innovators, she has also applied her enthusiasm and skills pro bono to grassroots projects that align with Massing PR’s core "Building Purpose" ethos.

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