Our Legacy
of Building Brands
Experience
Our deep expertise is proven across the full lifecycle of technology and B2B growth. Our portfolio spans market entry, strategic funding rounds, and high-stakes reputation management. We have built our reputation by helping B2B firms in niche and deeply technical sectors achieve their most ambitious goals. Our legacy is not just in the projects we've managed, but in the long-term relationships we’ve built and the tangible results we’ve delivered using our unique "Agency Alternative" model.
Our Expertise in Action
Our experience spans the full lifecycle of a business, from initial market entry to strategic exits. We tailor our services to help clients with:
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Market Positioning: We excel at helping organizations define their unique value proposition and improve their market position in competitive environments.
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Product Launches: We are skilled in developing strategic communication plans for new product and service launches to maximize their impact.
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Strategic Partnerships & Capital Raising: We have a strong track record of creating and leveraging strategic partnerships to foster collaborative marketing initiatives and drive growth. We also assist clients in seeking opportunities for capital investment, using our marketing and PR expertise to attract investors.
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Crisis Communications & Risk Mitigation: We guide organizations through challenging reputational events, transforming periods of crisis into opportunities to demonstrate leadership, accountability, and build public trust.
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Advocacy & Community Building: We create and cultivate vibrant communities and advocacy programs that give clients a validated purpose, leading to authentic engagement, thought leadership, and strong long-term brand equity.
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Thought Leadership & Executive Positioning: We develop and execute content strategies that position founders and executives as authoritative experts, influencing industry narratives and attracting high-value media coverage.
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Digital Brand Strategy & Web Alignment: We advise on the strategic alignment of digital properties, ensuring websites and online channels effectively support PR efforts, improve user experience, and reflect a consistent brand identity.
Our Client Partners
Our work is concentrated in a range of complex and high-growth sectors :
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Fintech and Financial Markets: We have created marketing programs for technology companies that served the financial industry, including a Java specialist that was later acquired by a major consulting firm and a vendor that provides enterprise connectivity solutions.
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Blockchain and Decentralization: We have a deep history in this space, assisting organizations with brand building, membership growth, and event promotion. This includes a research and advisory firm specializing in blockchain applications for supply chain and trade finance.
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Digital Health and Enterprise IT: Our experience extends to firms in the digital health sector, including a community that promoted blockchain for healthcare, and companies that provides enterprise-level IT solutions.
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Cybersecurity and Data Analytics: We have assisted cybersecurity solution providers and companies focused on big data and analytics in capital markets.
Selection of the companies we’ve proudly served:
Access International Financial Services
Austin Blockchain Collective
Alphacution
Ancerno
Anthem Vault
Armanta
Blockchain Technology Partners
Bobsguide.com
Communicating Energy Wellness Institute
Connamara Systems
Cutter Associates
Exchange Data International
Exis Consulting
Fast Search & Transfer
Flagg Management
Gravitas Technology
HealthBook+
Information Mosaic
Integra SP
Lighthouse Partners, Inc.
Market Systems Technology
Marlin & Associates
Netik, LLC
ObjectWave
Price of Sprawl
Random Walk Computing
Revere Data
RiskBusiness Services Limited
Rutgers University's Financial Statics Risk Management Department
Suite LLC
The Analytics Institute
Volante Technologies
Vyapar Capital Market Partners
Wall Street Blockchain Alliance
Wave Technology Group
Wontok
Zemana
Jennifer helped put Exchange Data in the map. She drew up and executed a PR campaign for us which got us into the relevant trade publications. I would strongly recommend her for her versitality and quick mastering of the subject matter.
Jonathan Bloch, CEO
Exchange Data International
Connamara has contracted Massing PR to craft a plan helping us define our brand and distribute our message. In working directly with the founder, Jennifer Massing, we have found her to be knowledgeable in our industry and a quick study when she needed to be. She not only executes the tasks we have assigned to her but goes beyond by bringing new ideas to us that help our mission.
When given a project she takes ownership and responsibility to see that the project is completed on time and within budget. I can highly recommend Jennifer Massing to any company looking for a dedicated, knowledgeable PR professional.
Jim Downs, CEO
Connamara Systems
Jennifer Massing and Massing PR proved to be the right fit for Netik. They provide a combination of media training and coaching beyond what I have experienced from other companies. Jen is willing to listen to product strategy and provide competitive analysis of what the competition is doing and who could become competition. In addition, I believe the fundamental difference is that Jennifer's excellent preparation results in quality briefing and debriefing. This ultimately results in well tuned messages that get communicated to the right people.
Jen is a popular person in the financial news world and has provided excellent coverage across North America, Europe and Asia. She also has a strong understanding of the Private Equity and Investment Banking market due to several projects that she has undertaken. The result is a very rounded person who has an excellent work ethic.
Due to the nature of international business Jen is on line 24/7 and willing to be on unsocial calls as required, and doesn't panic during difficult markets and/or events. She is always willing to help and even train new middle management as required
John Wise, Founder & CEO
Netik, LLC (2010)
Jennifer is a good PR person. She has good number of connections with the Press in the Financial Services Industry. She worked very well with our management team and the press to help build the awareness much needed for a startup.
Vijay Oddiraju, Founder & CEO
Volante Technologies,Inc.
