About
Us
Built on decades of strategic communications experience, Massing PR is the senior-level agency alternative dedicated to emerging technology and B2B brands.
We're an agile, integrated agency alternative, specializing in publicity-driven branding for innovators in fintech, healthtech, AI, and cybersecurity. Our mission is to fuse your brand's genuine purpose with strategic public relations to create a tangible, authentic impact.
Our "Agency Alternative" model sets us apart. We're not a traditional agency with a fixed, in-house team; we build custom virtual teams of specialists for each client, offering the expertise of a large firm without the overhead and bureaucracy. This agile, integrated approach ensures a single point of contact and a senior-level commitment that delivers tangible results.
Our Virtual Team Model
Massing PR’s virtual team model, dubbed "The Agency Alternative," is a deliberate and strategic rejection of the traditional agency structure. We cut through the overhead and bureaucracy of a legacy firm by assembling a custom team of marketing and PR specialists for each client project.
This agile and scalable approach is particularly well-suited for specialized fields like fintech, blockchain, and other emerging technologies. Our founder and CEO, Jennifer Massing Harris, acts as your direct point of contact, ensuring a high level of personalized service and strategic leadership on every campaign.
Instead of a fixed, in-house staff, we tap into a network of highly-experienced professionals—including writers, designers, and media pitchers—to create a team with the specific expertise your project requires. This model is not only cost-effective but also designed for faster project execution and tangible results, fostering the long-term, trust-based relationships that are the true measure of our success.
Our Human-Led, Data-Informed Methodology
Our Methodology: The Massing PR model is executed using a human-led, data-informed methodology. We leverage proprietary and generative AI tools in the initial stages for competitive analysis, sentiment mapping, and brand messaging ideation, which enables our senior team to strategically focus on the validated purpose and human-centric relationships that define modern PR.
Our Founder
An accomplished marketing strategist and public relations specialist with nearly three decades of experience, Jen Massing Harris is a hands-on leader who builds and validates brands for emerging technology and B2B clients.
As the founder of Massing PR, she and her team leverage their CMO-level insight to craft customized, publicity-driven programs that elevate purpose and establish market leadership.
