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Building Credibility in GRC

In the highly specialized and competitive GRC market, RiskBusiness faced the challenge of standing out and communicating its value proposition effectively. The company turned to Massing PR to raise awareness for its next-generation solutions, new partnerships, and key business milestones.

Building Credibility in GRC: The RiskBusiness Story



I. Executive Summary:


Massing PR was engaged by RiskBusiness Services Limited during 2021 and 2022 to elevate the profile of the company and its governance, risk, and compliance (GRC) solutions.
A Publicity-driven Branding program was constructed to generate broad media coverage for a diverse range of complex topics to validate the company's expertise and create a strong foundation for business growth.


II. The Challenge: Communicating a

Complex Niche


In the highly specialized and competitive GRC and fintech market, RiskBusiness faced the challenge of standing out and communicating its value proposition effectively.
The company needed to raise awareness for its next-generation solutions, new partnerships, and key business milestones. Most importantly, it sought to establish its executives as recognized thought leaders on emerging risks and regulatory changes.


III. The Strategy: Fusing Purpose

with Publicity



Massing PR’s strategy was to position RiskBusiness as a continuous, credible source of information for media and industry analysts. The program was executed through a multi-pronged approach that transformed complex topics into newsworthy content:

Product & Partnership Announcements: A series of strategic press releases were distributed to a global audience. Key announcements included a partnership with CRISIL, the launch of a GDPR Equivalency Checker in response to personal data privacy requirements, and the acquisition of the Global Operational Loss Database (GOLD) from UK Finance.

Proactive Thought Leadership: Massing PR created and distributed media advisories on a
monthly basis, offering commentary on timely and relevant risk topics. These included "Climate Change Risk," "SPACs," "Political risk," and "Open Banking." This proactive outreach positioned RiskBusiness as a knowledgeable source and led to editorial coverage in outlets including CFO Tech Asia and Commercial Risk.

Targeted Media & Analyst Relations: The campaign facilitated direct interviews and briefings with key journalists and research analysts. Massing PR secured interviews with reporters from outlets, such as RegTech Insight, the Wall Street Journal, and Captive Review, as well as analyst briefings with respected firms including IDC, Forrester, Chartis, and Celent.



IV. The Results: Validated Credibility and Enhanced Profile


The Massing PR campaign successfully generated widespread, high-quality media attention, validating RiskBusiness's expertise and innovation. Highlights included:

  • Extensive Coverage: Press releases for key announcements were picked up by numerous publications. For example, the CRISIL partnership announcement received coverage in more than a dozen outlets, including CXOToday.com, Asset Servicing Times, and Global Security Magazine.


  • High-Impact Editorial: The campaign led to in-depth editorial articles that quoted RiskBusiness executives and showcased their thought leadership. A key article in RegTech Insight discussed GDPR reform, while another in Captive Review focused on cyber risk.


  • Strengthened Analyst Relations: Consistent communication and follow-up with research analysts from top-tier firms like Forrester, Chartis, and Celent ensured that RiskBusiness was top-of-mind for their reports and briefings. This interaction is vital for influencing industry perception and positioning.




Overall, the engagement generated strong evidence for the effectiveness of Massing PR's approach, demonstrating how a strategic communications program can help a specialized firm build a credible brand and achieve its business objectives.


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