The 'Trust Me' economy is dead. In a digital-first world, the distance between marketing puffery and rescission liability has collapsed. This article introduces Narrative Governance—the new operational requirement that sits at the intersection of Communications, Legal, and Risk to prevent the 'Cycle of Contamination.

For 20 years, "Move Fast and Break Things" was a mandate. But we forgot a critical detail: when you break things, you often break safety. We spiked the innovation curve while letting the integrity curve collapse. The "Trust Me" economy is dead. The "Prove It" era has begun. It is time to end the amnesia and build the guardrails that true innovation demands.