Why does a PR pro pivot to building software? Because the digital age destroyed the old guardrails of truth. Jennifer Massing Harris explains her shift to Narrative Governance—a new operating system designed to protect corporate integrity. Discover how the "Amnesia Cycle" and "Synthetic Collapse" are threatening innovation, and why we must move from a "Trust Me" economy to a "Prove It" infrastructure.

The 'Trust Me' economy is dead. In a digital-first world, the distance between marketing puffery and rescission liability has collapsed. This article introduces Narrative Governance—the new operational requirement that sits at the intersection of Communications, Legal, and Risk to prevent the 'Cycle of Contamination.