Beyond Publicity: The 20-Year Blueprint for Modern PR and Validated Purpose At Massing PR, we say we Build Purpose, Validated by Publicity.  The 20-year partnership with Lighthouse Partners serves as the definitive blueprint for this model. It demonstrates not only our longevity but our capacity for strategic evolution, moving from traditional enterprise technology  to the vanguard of AI  and  decentralization technologies . Building Purpose: The CMO-as-a-Service Model Our wo

Information Matters: Why Purpose-Driven PR is the Antidote to the Age of AI and Disinformation The news industry is in crisis. Trust in news is low, traditional media is fragmenting, and the rise of Generative AI  presents a dual challenge: it can boost efficiency, but it also carries significant risks of factual errors and the erosion of content authenticity. At Massing PR, we believe that in this environment, Information Matters  now more than ever. Our solution is a modern

The New Look of Modern PR: Unpacking the Meaning Behind the Massing PR Refresh We’ve refreshed our look, but our core mission remains the same: to help emerging technology and B2B brands  build purpose, validated by publicity. Our new design isn’t just about aesthetics; it’s a strategic visual articulation of the fusion between creativity, data, and human expertise  that defines Massing PR. A Visual Methodology: Creativity Meets Precision Our visual identity is designed to co

In the world of B2B marketing, it’s easy to get lost in a sea of product announcements and customer wins. But what if a crisis could be your best marketing opportunity?