Information Matters: Why Purpose-Driven PR is the Antidote to the Age of AI and Disinformation The news industry is in crisis. Trust in news is low, traditional media is fragmenting, and the rise of Generative AI  presents a dual challenge: it can boost efficiency, but it also carries significant risks of factual errors and the erosion of content authenticity. At Massing PR, we believe that in this environment, Information Matters  now more than ever. Our solution is a modern