top of page


Confessions of a (Verified) Human: How an AI Hallucination Saved Our Holiday Campaign
The truth? We used AI for our holiday cards. The twist? The best idea came from a mistake. When our AI "hallucinated" a robot trying to optimize Christmas, we didn't delete it—we hired it. This "happy accident" proves our core thesis for 2026: AI provides the scale, but humans provide the context. Meet "Glitch," our new Chief Hallucination Officer, and read the full story behind the 2026 Trading Card Collection.
Jen Massing Harris
Dec 163 min read

The Lift: Stopping at every Story of your Brand's journey
bottom of page
