"On Wall Street" Conference Series

Foundational collaboration with Lighthouse Partners, serving as the public relations partner for this series focusing on traditional enterprise technologies like High Performance Computing, Web Services/SOA, and Linux for the financial sector. We drove news coverage and participant success across event lifecycles.

From 2002–2006, Massing PR established its expertise in B2B technology public relations within the financial sector as the PR partner for the "On Wall Street" conference series.

The events focused on traditional enterprise technologies prevalent at the time, such as High Performance Computing, Web Services/SOA, and Linux.

Our role included brand identity support, event graphic and web design assistance, digital engagement, and public relations, working closely with organizers, speakers, sponsors, and exhibitors.

This foundational work helped all participants effectively communicate their messages and enter new technology verticals or sales channels.

The success was notable, with the events growing annually in brand, delegate attendance, and sponsorship participation, averaging more than 30 press attendees per event.

From 2002–2006, Massing PR established its expertise in B2B technology public relations within the financial sector as the PR partner for the "On Wall Street" conference series. The events focused on traditional enterprise technologies prevalent at the time, such as High Performance Computing, Web Services/SOA, and Linux.

Our role included brand identity support, event graphic and web design assistance, digital engagement, and public relations, working closely with organizers, speakers, sponsors, and exhibitors. This foundational work helped all participants effectively communicate their messages and enter new technology verticals or sales channels.

The success was notable, with the events growing annually in brand, delegate attendance, and sponsorship participation, averaging more than 30 press attendees per event.

Notable Earned Media

SOA: Money in the Bank	eWeek	Web Services on Wall St 2004
Wall Street Calls For Linux Support	Network Computing	Linux on Wall Street 2006
OpenBRR Launches Closed Open-Source Group	eWeek	Linux on Wall Street 2006
Open Source Making Inroads on Wall Street: At the Linux on Wall Street conference, Citigroup discusses its use of open source	eWeek	Linux on Wall Street 2006
Supercomputers Stalk Wall Street	Network Computing	Linux on Wall Street 2006
Banks 'should give back to open source community'	ZDNet	Linux on Wall Street 2006
Wall Street: Linux Gets a Lift from Web Services, Tech Support	Linux Planet	Web Services/SOA on Wall Street 2006