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CMO-as-a-Service:
​Wall Street Blockchain Alliance

Massing PR, LLC from August 1, 2016 through November 14, 2017 provided CMO-as-a-Service leadership with responsibility for re-inventing and growing the Wall Street Blockchain Alliance (WSBA) brand and industry credibility as a financial markets industry advocacy for blockchain adoption. Specific activities included new WSBA website rebrand and launch, all public relations, partner due diligence and engagement, boosting speaking engagements, growing the association's social media ecosystem by 400%, launching its WSBA Certification Framework education proof-of-concept, and acting as PR and marketing lead for the 2016 and 2017 Blockchain for Wall Street education days. Corporate memberships grew from 1 to 10 during Massing PR's tenure.

Press Releases

• Symbiont Joins Wall Street Blockchain Alliance as Corporate Member
• AICPA and Wall Street Blockchain Alliance Announce Collaboration
• Wall Street Blockchain Alliance Adds BlockEx and RiskSpan as Corporate Members
• ​WSBA’s Blockchain for Wall Street Education Day to Highlight the Reality of Distributed Ledgers 
• Santander's Head of R&D for Innovation Joins Wall Street Blockchain Alliance
• Wall Street Blockchain Alliance Adds Blockchain Intelligence Group as Corporate Member
• The Wall Street Blockchain Alliance Announces New Blockchain Assets Working Group
• Wall Street Blockchain Alliance Adds OTC Exchange Network as Corporate Member
• WSBA Announces Program, Speakers and Sponsors Supporting Debut Blockchain for Wall Street Education Day
• The Wall Street Blockchain Alliance Appoints Blockchain and Smart Contracts Expert to Lead Legal Working Group
• WSBA Launches Inaugural Blockchain for Wall Street Event in Partnership With Lighthouse Partners’ The Blockchain Conference
• WSBA Certification Framework Leverages Distributed Ledger Technology for Authenticated Content and Certification
• Wall Street Blockchain Alliance Adds Calypso Technology as Corporate Member​

Examples of Media Coverage

• Blockchain: An opportunity for accountants? Or a threat? - Journal of Accountacy 
• Why Wall Street Must Consider the "ROI of Blockchain" - Bitcoin Magazine
• BlockEx and RiskSpan join Wall Street Blockchain Alliance - Finextra
• Wall Street Blockchain Alliance Adds Blockchain Intelligence Group as Corporate Member - DerivaSource
• Wall Street Blockchain Alliance adds Blockchain Intelligence Group as corporate member - 
  

         The Asian Banker

• "WSBA launches Blockchain Assets Working Group" - Asset Serving Times

Examples of Media Coverage

• The Wall Street Blockchain Alliance Announces New Blockchain Assets Working Group - Blockchain News
• "Wall Street Blockchain Alliance launches Blockchain Assets Working Group" - Banking Technology
• "Wall Street ‘Works’ Blockchain" - MarketsMedia
• OTC Exchange Network Joins Wall Street Blockchain Alliance - FinanceMagnates
• "Wall Street Blockchain Alliance welcomes OTCXN as corporate member" - FX-MM
• "OTC Exchange Network Joins Wall Street Blockchain Alliance" - RTInsights
• "Keeping up with the blockchain" - e-Forex Magazine
• "When a Patent-Happy Industry Meets Open-Source Technology" - American Banker​
• "WSBA’s Quaranta on the 2017 Outlook for Blockchain in Markets" - Bloomberg Radio​
• ​Calypso Technology Joins Wall Street Blockchain Alliance - Waters Magazine
•  ​Calypso Technology joins Wall Street Blockchain Alliance - Finextra
• "Blockchain for US Settlement: Three, Two, One, Takeoff?" - FinOps Report​​​  "Wall Street Blockchain Alliance Certification Framework Progress Announcement" - ETHNews