CMO-as-a-Service: Wall Street Blockchain Alliance
Massing PR, LLC from August 1, 2016 through November 14, 2017 provided CMO-as-a-Service leadership with responsibility for re-inventing and growing the Wall Street Blockchain Alliance (WSBA) brand and industry credibility as a financial markets industry advocacy for blockchain adoption. Specific activities included new WSBA website rebrand and launch, all public relations, partner due diligence and engagement, boosting speaking engagements, growing the association's social media ecosystem by 400%, launching its WSBA Certification Framework education proof-of-concept, and acting as PR and marketing lead for the 2016 and 2017 Blockchain for Wall Street education days. Corporate memberships grew from 1 to 10 during Massing PR's tenure.
