Since January 1, 2018, Massing PR, LLC has provided CMO-as-a-Service leadership to the Austin Blockchain Collective with responsibility for marketing strategy, communications and operations. Specifically, this has involved positioning the Collective as a leading technology education and advocacy organization, development of key messaging, support of industry alliances, in-person and online meetup promotion, website design and creation, all media and analyst relations and creation of a social media presence. Massing PR also provided hands-on support of the Collective’s Blockchain and Digital Transformation in Health 2020 symposium, presented in partnership with Dell Medical School.