Exchange Data International
Massing PR worked with Exchange Data International (EDI), the leading expert in securities reference data and corporate actions and pricing, from 2006-2007 on a 12 month publicity driven branding program to raise the company's brand awareness, promote new products, strategic partnerships and advise potential newsworthy crisis events with positive outcomes.
Objectives and Actions:
Jennifer helped put Exchange Data in the map. She drew up and executed a PR campaign for us which got us into the relevant trade publications. I would strongly recommend her for her versitality and quick mastering of the subject matter.