Netik, LLC (now CoreOne Technologies)Massing PR successfully helped Netik, a leading financial data management company from 2002-2009 grow corporate, product and service campaigns, increased sales and raised capital as a result of a Publicity Driven Branding approach to marketing undertaken by Massing and her team.
Massing PR worked with Netik's executive team to take the company through three corporate funding goals and exchange of ownership events using primarily nothing but Public Relations methods. Initially, Massing used public relations exclusively to raise the corporate profile of Netik, from May 2002 to 2004. In 2004, Massing's successful media outreach played an important role in Bank of New York Mellon (formerly Bank of New York) taking a majority equity stake in Netik, a leading financial software company delivering data warehouse solutions for data management and reporting. In 2008, Netik acquired Capco Reference Data Services and completed a buyout with capital from Symphony Technology Group. Netik continued to retain Massing PR through its Netik/CRDS acquisition year and retrain several marketers and other staff for marketing functions, as well as promote the company's new brand and business model until 2009.
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What Our Clients Are SayingConnamara contracted Massing PR to craft a plan helping us define our brand and distribute our message. In working directly with the founder, Jen Massing, we have found her to be knowledgeable in our industry and a quick study when she needed to be. She not only executes the tasks we have assigned to her but goes beyond by bringing new ideas to us that help our mission. When given a project she takes ownership and responsibility to see that the project is completed on time and within budget. During the course of any project she is flexible when requirements change and willing to change course to achieve the best outcome for us. |
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