Netik, LLC 

Massing PR effectively assisted Netik, a prominent financial data management firm, from 2002 to 2009 in enhancing their corporate, product, and service initiatives, resulting in increased sales and capital through a Publicity-driven Branding marketing strategy implemented by Massing and her team.  

Massing PR worked with Netik's executive team to take the company through three corporate funding goals and exchange of ownership events using primarily nothing but Public Relations methods. 

Initially, Massing used public relations exclusively to raise the corporate profile of Netik, from May 2002 to 2004.  In 2004, Massing's successful media outreach played an important role in Bank of New York Mellon (formerly Bank of New York) taking a majority equity stake in Netik, a leading financial software company delivering data warehouse solutions for data management and reporting. 

In 2008, Netik acquired Capco Reference Data Services and completed a buyout with capital from Symphony Technology Group. Netik continued to retain Massing PR through its Netik/CRDS acquisition year and retrain several marketers and other staff for marketing functions, as well as promote the company's new brand and business model until 2009.
Objectives and Actions:
  • Public Relations Strategy
  • Media and Analyst Relations
  • Crisis Management
  • Corporate Events 
  • Change Management 
  • Brand Awareness and reputation Management
  • Media Training of Spokespeople 
  • Marketing Staff Training Services 
  • Market Research 
  • 24/365 Access Service 
  • Funding or Capital Investment Campaigns 
  • Thought leadership campaigns 
  • Speaking Engagements
  • Sponsorships
  • Newsletter Templates 
  • Trade Show Exhibition Signage 
  • Trade show and Web site promotions 
  • Premium Giveaways

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I strongly recommend Jen Massing’s marketing advisory services after having worked with her for multiple years during my tenure at Netik as President and CIO. Jen’s approach to thought leadership publicity and competitive landscape positioning through her market research methods kept the company on top of its corporate and product key messaging with both media and analyst relations. This proved invaluable to us through several rounds of funding, mergers and acquisitions. In addition, with her help, the resulting change management actions with our customers and prospects was kept up-to-date. Jen's proven track record for creating marketing strategies that reap the rewards she promises, and then the know-how to execute them, makes her an asset to any company looking to hire strategic marketing input. She is a very rounded person who has an excellent work ethic.

Colin Close

(Former) President
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Netik 

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"Multi-Year" Publicity Driven Branding 
Please contact us for a more in-depth review. 
Since 2002, Massing PR's Publicity-driven Branding & CMO Marketing Services have helped clients from multiple industries, including fintech, blockchain, big data, enterprise mobility, mHealth and cybersecurity, to create leading brands through brand and reputation management.
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