Netik, LLC (now CoreOne Technologies)
Massing PR successfully helped Netik from 2002-2009 grow corporate, product and service campaigns, increased sales and raised capital as a result of the almost eight years of Publicity Driven Branding public relations approach to marketing undertaken by Massing and her team.
Massing PR worked with Netik's executive team to take the company through three corporate funding goals and exchange of ownership events using primarily nothing but Public Relations methods.
Initially, Massing used public relations exclusively to raise the corporate profile of Netik, from May 2002 to 2004. In 2004, Massing's successful media outreach played an important role in Bank of New York Mellon (formerly Bank of New York) taking a majority equity stake in Netik, a leading financial software company delivering data warehouse solutions for data management and reporting.
In 2008, Netik acquired Capco Reference Data Services and completed a buyout with capital from Symphony Technology Group. Netik continued to retain Massing PR through its Netik/CRDS acquisition year and retrain several marketers and other staff for marketing functions, as well as promote the company's new brand and business model until 2009.
Objectives and Actions:
I strongly recommend Jen Massing’s marketing advisory services after having worked with her for multiple years during my tenure at Netik as President and CIO.
Jen’s approach to thought leadership publicity and competitive landscape positioning through her market research methods kept the company on top of its corporate and product key messaging with both media and analyst relations. This proved invaluable to us through several rounds of funding, mergers and acquisitions. In addition, with her help, the resulting change management actions with our customers and prospects was kept up-to-date. Jen's proven track record for creating marketing strategies that reap the rewards she promises, and then the know-how to execute them, makes her an asset to any company looking to hire strategic marketing input. She is a very rounded person who has an excellent work ethic.