Netik, LLC (now CoreOne Technologies)

Massing PR successfully helped Netik, a leading financial data management company from 2002-2009 grow corporate, product and service campaigns, increased sales and raised capital as a result of a Publicity Driven Branding approach to marketing undertaken by Massing and her team.

Massing PR worked with Netik's executive team to take the company through three corporate funding goals and exchange of ownership events using primarily nothing but Public Relations methods. 

Initially, Massing used public relations exclusively to raise the corporate profile of Netik, from May 2002 to 2004.  In 2004, Massing's successful media outreach played an important role in Bank of New York Mellon (formerly Bank of New York) taking a majority equity stake in Netik, a leading financial software company delivering data warehouse solutions for data management and reporting. 

In 2008, Netik acquired Capco Reference Data Services and completed a buyout with capital from Symphony Technology Group. Netik continued to retain Massing PR through its Netik/CRDS acquisition year and retrain several marketers and other staff for marketing functions, as well as promote the company's new brand and business model until 2009.

Objectives and Actions:

• Crisis Management with CEO return 
• Corporate Event 
• Funding and Repositioning Campaigns 
• Raise company / product profile 
• Manage Corporate Events 
• Media Training of Spokespeople 
• Marketing Staff Training Services 
• Strategic Direction Research 
• 24/365 Access Service 
• Funding or Capital Campaigns 
• Thought leadership campaigns 
• Newsletter Template 
• Trade Show Signage 
• Tradeshow and Web site promotions 
• Premium Giveaways

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I strongly recommend Jen Massing’s marketing advisory services after having worked with her for multiple years during my tenure at Netik as President and CIO. Jen’s approach to thought leadership publicity and competitive landscape positioning through her market research methods kept the company on top of its corporate and product key messaging with both media and analyst relations. This proved invaluable to us through several rounds of funding, mergers and acquisitions. In addition, with her help, the resulting change management actions with our customers and prospects was kept up-to-date. Jen's proven track record for creating marketing strategies that reap the rewards she promises, and then the know-how to execute them, makes her an asset to any company looking to hire strategic marketing input. She is a very rounded person who has an excellent work ethic.

Colin Close

(Former) President

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Netik 

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"Multi-Year" Publicity Driven Branding 

Multi-Year Press Results

Please contact us for a more in-depth review. 

• Netik Offers New Specialized Data Management Application To Investment Managers, Fund Administrators, Prime Brokers and Custodians - Global Custodian
• Netik Partners with Advent to Promote Geneva®/Netik GSM Adapter
• FIMA 2008 Speaker Q&A: Keith Hale, Executive Vice President of Global Sales, Netik - FIMA Review 
• Netik Packages Information Portal for Money Managers and Investor Services Firm​ - Data Management Review​ 
• Netik Introduces Information Portal With Reduced End-To-End Operations Cost Of Reporting - Global Custodian
• Standard & Poor's Will Now Provide Netik Global Securities Master(SM) With Ratings Data - Global Custodian
• Netik acquires Capco Reference Data Services with private equity investment from Symphony Technology Group - The Trade
• Netik Targets Service Model with Capco Reference Data Services Buy, Symphony as New Majority Investor - Data Management Review​ 
• ​Netik reduces costs for Money Managers and Investor Services Firms with new hosted and managed service for Client Reporting
• Netik Launches New Data Management Service - Global Custodian
• Staying Focused on the Big Picture: Three Parties; Three Deals; Under Time Pressure - Marlin & Associates 
  
• Netik Launches End-To-End Managed Services For Reference And Market Data - Global Custodian
• Netik InterView and Thomson PORTIA join forces to provide investment accounting and data warehouse solution - The Trade
• Netik InterView Central to SOA At Daiwa Securities GAS - Reference Data Review 
• Daiwa Securities Global Asset Services goes live with Netik InterView to increase assets under administration in hedge funds arena - The Trade
• Netik InterView and Thomson PORTIA Join Forces to Provide Comprehensive Investment Accounting and Data Warehouse Solution
• Netik reports rising sales; promotes Rockett to COO and Adams to chief of staff - Finextra​
• Netik Releases New Version Of Application - Global Custodian
• BoNY Provides Data Solution to Plan Sponsor Clients - Plan Sponsor
• Bank Of New York Buys 51% Stake In Netik - Global Custodian
• Netik Implements InterView Data Management at Investec- Data Management Review​
• Netik Wins Investec Asset Management Contract - Global Custodian​
• Netik, the Investment and Accounting Hub specialist launches Netik InterMatch -- a comprehensive platform for multi-entity flexible matching and reconciliation - Bobsguide.com​
• Netik LEADS WAY in eastern Europe, New TurboSwift clients go live on SWIFTNet FIN Service - Bobsguide.com