The Agency Alternative

Massing PR, LLC was launched in New York City in 2002 as "The Agency Alternative." Massing has serviced clients in the U.S. and overseas since inception with over 90% of business referrals based on successful client relationships. 

​Massing PR offers high-quality, personalized and cost-effective public relations, marketing director and advisory services to the arts, nonprofits, software engineering consulting and technology companies seeking to improve their market position, launch new products, attract strategic partnerships and raise capital.

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Publicity Driven Branding

​News is the most cost effective and viral reaching channel to all audiences and should be a number one strategy to all companies planning on building long lasting legacy Brands through Reputation. ​

• Discovery Approach
• CMO Services
• Public Relations / Content Development
• Event Services

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​Based on Massing's initial Discovery approach and internal communications audit, the team will develop viable strategic angles for obtaining posi­tive relationships and coverage in targeted media, analyst reports and social networking sites. Since the reach of third-party credibility of key relationship influencers like media and analyst are the underlying reasons for maintaining an active public relations program, actual coverage is a natural end result.

To capitalize on key media opportunities, MassingPR will slice your story to suit the editorial slant of each targeted publication and to link to emerging trends while working to ensure that the company is properly positioned, and that your key messages are communicated using many of the services as listed.

• Brand and Visual Identity
• Key Message Development
• Customized research for landscape, product or other business development areas
• Custom Marketing Strategies: Corporate, Product or Project
• Internal and external communications audits
• Website and Design Services
• Social Media Setup and Management 
• eBooks, Surveys and Market Research

• Media Training for Company Executives and Spokespeople
• Media and Analyst Relation Development and Maintenance
• Client Media and Analyst Road Shows
• Press Release Development and Distribution 
• Press 1:1 Briefings 
• Crisis Management 
• Social Media Programs
• Company and Product Launches 
• Partner Joint Marketing Programs
• Press Kit Development
• Collateral (e.g. Case Studies, Whitepapers, articles) 
• eBooks, Surveys, Research
• Forward Feature Editorial Calendar Development
• Bi-liners, Advertorials, Articles, Corporate Positioning

• Event Production and Management 
• Sponsored or Hosted Roundtables 
• Product Launches 
• Company Briefings 
• Press Conferences 
• Company and/or Partner Events
• Webinars and Meetups (In-person and Virtual)
•  Podcasts
• Company User Groups 

Publicity Driven Branding is most effective as it delivers qualified third party crafted messages straight out of the mouths of the industry experts your audiences listen to - helping them come to important decisions.

Experience & History 

Experience

Massing PR has worked with clients from multiple vertical industries including fintech, blockchain, big data/analytics, enterprise mobility, mHealth and cyber security to help achieve each of their goals creating customized programs that  fit their requirements using publicity-driven branding and strategic marketing to help put them on the map.

Industries & Case Studies

Industries

CMO & Marketing Services

Massing Works

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