Publicity Driven Branding

Based on Massing's initial Discovery approach and internal communications audit, the team will develop viable strategic angles for obtaining posi­tive relationships and coverage in targeted media, analyst reports and social networking sites. Since the reach of third-party credibility of key relationship influencers like media and analyst are the underlying reasons for maintaining an active public relations program, actual coverage is a natural end result.

​To capitalize on key media opportunities, MassingPR will slice your story to suit the editorial slant of each targeted publication and to link to emerging trends while working to ensure that the company is properly positioned, and that your key messages are communicated using many of the services as listed.

Vertical Divider

• Discovery Approach
• CMO Services
• Public Relations / Content Development
• Event Services

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​Based on Massing's initial Discovery approach and internal communications audit, the team will develop viable strategic angles for obtaining posi­tive relationships and coverage in targeted media, analyst reports and social networking sites. Since the reach of third-party credibility of key relationship influencers like media and analyst are the underlying reasons for maintaining an active public relations program, actual coverage is a natural end result.

To capitalize on key media opportunities, MassingPR will slice your story to suit the editorial slant of each targeted publication and to link to emerging trends while working to ensure that the company is properly positioned, and that your key messages are communicated using many of the services as listed.

• Brand and Visual Identity
• Key Message Development
• Customized research for landscape, product or other business development areas
• Custom Marketing Strategies: Corporate, Product or Project
• Internal and external communications audits
• Website and Design Services
• Social Media Setup and Management 
• eBooks, Surveys and Market Research

• Media Training for Company Executives and Spokespeople
• Media and Analyst Relation Development and Maintenance
• Client Media and Analyst Road Shows
• Press Release Development and Distribution 
• Press 1:1 Briefings 
• Crisis Management 
• Social Media Programs
• Company and Product Launches 
• Partner Joint Marketing Programs
• Press Kit Development
• Collateral (e.g. Case Studies, Whitepapers, articles) 
• eBooks, Surveys, Research
• Forward Feature Editorial Calendar Development
• Bi-liners, Advertorials, Articles, Corporate Positioning

• Event Production and Management 
• Sponsored or Hosted Roundtables 
• Product Launches 
• Company Briefings 
• Press Conferences 
• Company and/or Partner Events
• Webinars and Meetups (In-person and Virtual)
•  Podcasts
• Company User Groups 

Only by understanding the landscape can you identify your position to articulate your perspective.

Massing PR performs customized research that allows businesses to collect comprehensive data and insights on market trends and the competitive environment, resulting in improved brand and product positioning.