The Agency Alternative
Based on Massing's initial Discovery approach and internal communications audit, the team will develop viable strategic angles for obtaining positive relationships and coverage in targeted media, reports and social networking sites. Since the reach and third-party credibility of key relationship influencers like media and analyst are the underlying reasons for maintaining an active public relations program, actual coverage is a natural end result.
To capitalize on key media opportunities, MassingPR will slice your story to suit the editorial slant of each targeted publication and to link to emerging trends while working to ensure that the company is properly positioned, and that your key messages are communicated using many of the services as listed.
Fundamental to Massing PR's business approach is a background briefing with key executives including partners or customers, covering any milestone or historic material related to your mission that will help uncover more information on your branding goals; and generally identify your competitive strengths/advantages, market pressures, short- and long-term challenges, marketing strategies and key messages.
This initial briefing will help ascertain the mix of publicity driven and marketing tools that will be most effective in helping achieve your strategic objectives - tangibly enhancing the climate in which you do business, which leads to establishing a building a strong "Brand through Reputation" in the industry and to all your public audiences leading to greater revenue.