CMO-as-a-Service:
​DecentraTech Collective

Since January 1, 2021, Massing PR, LLC has provided CMO-as-a-Service leadership to the DecentraTech Collective, managing marketing strategy, communications and operations. Specific focuses have been positioning the Collective to advocate for developments in key areas that are benefitting from decentralization, creating the new DecentraTech Collective brand, and web, social and other materials to support it. Massing PR also led all handled publicity operations related to the Collective’s reboot in the Northeast, and its technology focus on DePIN, aligned to an application focus on decentralized AI.

What's New

Discovering DePIN - A Series for Exploration and Education

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Kicking off with DePIN 101 on Thursday, December 5 at 11am ET.
DePIN - Decentralized Physical Infrastructure Networks - allows infrastructure like compute, storage and network to be owned and built by many entities, with coordination, data security and monetization using blockchain and token economics.
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Register:  www.meetup.com/decentratechcollective/events/304455383

Recent Meetup Activities

Health 3.0: How Decentralization and DeFi Will Re-Invent Healthcare

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Health 3.0 - aka Ownership Health - is an extension of the Web3 paradigm that leverages decentralized business models and technologies to enable individuals to own, control, share and monetize their personal healthcare information.
​As such, healthcare data can be thought of as an asset class - a very valuable one - and transactions involving it can leverage decentralized finance (DeFi) models.

This event will feature presentations from representatives of innovative startups followed by a an interactive discussion and Q&A with the presenters.

DEBUT DECENTRALIZATION & DECENTRATECH QUARTERLY UPDATE

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The DecentraTech Collective’s July 19 online meetup saw the debut of a new quarterly update on highlights from the worlds of decentralization and DecentraTech. The aim with these updates is to focus on recent items that will have a real impact on business adoption of decentralization. The meetup covered planned upgrades to the Ethereum blockchain and why they are important, a startup called Superfluid that allows peer-to-peer payment streams between applications, why Power Ledger is ditching Ethereum for Solana, and how Ethereum standards activity is coming together under one organization - which is good news for the Baseline Protocol.
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The meetup was presented by Pete Harris, Co-Founder & Executive Director of the DecentraTech Collective.

Since 2002, Massing PR's Publicity-driven Branding & CMO Marketing Services have helped clients from multiple industries, including fintech, blockchain, big data, enterprise mobility, mHealth and cybersecurity, to create leading brands through brand and reputation management.
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